Herman Miller and Local Produce Essay Example | Topics and Well Written Essays - 500 words

Herman Miller and Local Produce - Essay Example Local produce good for everyone: This is a fact that Herman Miller considers very strongly. For instance Miller and a team of experts have looked beyond their immediate markets to other local but promising markets i. e the Chinese markets. They have noticed that the Chinese do not patronize global goods but are in love with their local produce like many other Asian countries. Thus Miller is creating some designs which are very specific to that marketplace and in other to achieve this; they will have to hire a few local people to guide the company towards achieving a perfect local design/produce that suits the need of the local market. Analysis According to (Google books, 2010) Herman Miller uses outside resources to drive innovations. They outsource their creative work to a network of award winning independent designers. Miller states boldly that when talents are drawn from a variety of sources, innovation thrives faster. This is what walker refers to as â€Å" a fresh perspective o n existing or emerging problems† In expanding into Malaysia, the company will require the flexibility of working alongside other designers in Malaysia and sharing profits with them. This will help them conquer the indigenous Malaysian market.